The 3 Denim Trends We’ve Seen This Month

Denim Month is wrapping up, and we've loved helping so many of you find your perfect fit and along the way, we’ve noticed some trends.

1. Relaxed Fits Are On the Rise

For a while there, slim and skinny fits were everywhere — and they still have their place — but more and more men are going for that slightly straighter, more relaxed fit. Styles like the Elijah and the Gage by Citizens of Humanity and the Everett by AG are getting more and more popular. They’re not too baggy — just modern, comfortable, and cool. Great with sneakers and a good quality white tee. 

2. Coloured Denim is Having a Moment

Turns out, black and blue aren’t the only denim shades men are reaching for. This month, we’ve seen a lot of interest in our coloured denim styles.

Our AG coloured denim styles have been super popular, mostly thanks to how easy they are to style. They come in earthy tones like olive green, soft browns and solid blues. They still feel like jeans, just with a bit more personality. Great for weekends, dinners, or mixing up your usual routine without going full “fashion guy.”

3. Double Denim is Back — and Better Than You Think

We know what you’re thinking — double denim? really? But trust us, it’s not all JT and Britney in the early 2000s anymore. It’s sharper, more relaxed, and a lot more wearable.

Men have been pairing jeans with Frank & Eileen denim shirts, or throwing a denim jacket over a tee and slim-fit jeans. The trick is mixing up the washes so it doesn’t look too matchy-matchy. And then accessorising with a belt and a cool pair of sneakers to break it up.

Haven’t Found Your Pair Yet? Let’s Change That.

Denim Month is still running until the end of May, so if you haven’t popped in yet, now’s the time. We’ve got complimentary tailoring, a fridge full of cold beers, and stylists who’ll make finding your perfect jeans way easier than doing it alone.

Plus, if you bring in your old denim to donate, you’re helping someone get back on their feet through our partnership with Suited to Success.

See you in store!