Featuring a loose cut and breezy open neck, camp collar shirts have become hot property this summer. Our buyers spotted this trend a mile off during the European summer last year and secured a selection of statement styles from the likes of Orlebar Brown and Frescobol Carioca.
The key to pulling off a camp collar shirt comes down to the quality of the fabric, a contemporised cut and what else you have going on in your outfit. We’ve mapped out a few cool takes on the look below.

1. The "Gone Troppo" Print


Sometimes when we think of camp collar shirts, the sweaty polyester of costume parties comes to mind. A high-quality, breathable fabric does wonders to elevate a tropical or Hawaiian-print shirt from camp to cool.
This 100 per cent matte silk iteration from Frescobol Carioca features a ‘Trópico’ print inspired by Brazil’s abundant biodiversity and a flowing, camp collar silhouette.
Keep the rest of your outfit clean-cut and uncomplicated with light-toned pants, a good watch and leather sneakers.

2. The Cabana Boy Matching Set


Not only are men’s co-ords all the rage, they also take the guess work out of what shorts or pants to pair with a beloved statement shirt on a summer holiday or fun night out.  
We’re attracted to the striped cuffs on this vibrant vermillion number from Orlebar Brown, and – plot twist – the bottoms are boardshorts you can wear at the beach, to brunch, to the bar, wherever.
Now, the secret to wearing a matching set without looking like you’ve wandered down the street in your pyjamas comes down to your shoes and accessories.
Choose solid-coloured slides or sneakers to ground your look and don’t leave the house without an accessory or two to ensure your outfit looks deliberately casual instead of haphazard. You could also break up your two-piece with a white tee underneath and leave the shirt unbuttoned.

3. The Bronzed God


Long sleeves in summer? Who says you can’t! It’s a look as sophisticated as it is sun safe. We’re into the boxy silhouette and busy sketchbook print of this Golden Goose special.
You can style this maximalist shirt appropriately for any occasion with a sedate pair of navy shorts, and may we suggest some buttery soft loafers or tonal sneakers to bring things home? Love the idea of a belt bag too.