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THEORY

Theory is a contemporary fashion brand founded in 1997 in New York, celebrated for its minimalist, modern aesthetic. Known for its sophisticated and versatile clothing, Theory emphasises fit, craftsmanship, and innovative fabrics, offering timeless pieces that remain relevant season after season.

The brand revolutionised American women's fashion with the introduction of innovative stretch fabric in their iconic pants, enhancing comfort and performance while instilling confidence and style. With a similar philosophy for men’s fashion, Theory provides expertly tailored, highly functional clothing designed to transform the way individuals feel, work, and live.

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Damian Short Sleeve Tee in BalticDamian Short Sleeve Tee in Baltic
Theory
Damian Short Sleeve Tee in Baltic Sale price$249
Zaine Short in VaporZaine Short in Vapor
Theory
Zaine Short in Vapor Sale price$299
Clinton Blazer in TapirClinton Blazer in Tapir
Theory
Clinton Blazer in Tapir Sale price$1,099
Curtis Pants in Tapir
Theory
Curtis Pants in Tapir Sale price$399
Curtis Short in TapirCurtis Short in Tapir
Theory
Curtis Short in Tapir Sale price$299
Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam GreenClinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green
Theory
Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green Sale price$1,099
Curtis Short in Balsam GreenCurtis Short in Balsam Green
Theory
Curtis Short in Balsam Green Sale price$299
Curtis Pants in Balsam GreenCurtis Pants in Balsam Green
Theory
Curtis Pants in Balsam Green Sale price$399
Curtis Short in Sargasso
Theory
Curtis Short in Sargasso Sale price$299
Curtis Short in SpaceCurtis Short in Space
Theory
Curtis Short in Space Sale price$299
Curtis Short in PlushCurtis Short in Plush
Theory
Curtis Short in Plush Sale price$299
Curtis Pants in Sargasso
Theory
Curtis Pants in Sargasso Sale price$399
Irving Relaxed Linen Shirt in Dark OliveIrving Relaxed Linen Shirt in Dark Olive
Theory
Irving Relaxed Linen Shirt in Dark Olive Sale price$399
Mens Woven Jacket in Sand MelangeMens Woven Jacket in Sand Melange
Theory
Mens Woven Jacket in Sand Melange Sale price$1,099
Mens Woven Jacket in Dark OliveMens Woven Jacket in Dark Olive
Theory
Mens Woven Jacket in Dark Olive Sale price$1,099
Mens Woven Pants in Sand MelangeMens Woven Pants in Sand Melange
Theory
Mens Woven Pants in Sand Melange Sale price$499
*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus
Theory
*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus Sale price$329