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THEORY

Theory is a contemporary fashion brand founded in 1997 in New York, celebrated for its minimalist, modern aesthetic. Known for its sophisticated and versatile clothing, Theory emphasises fit, craftsmanship, and innovative fabrics, offering timeless pieces that remain relevant season after season.

The brand revolutionised American women's fashion with the introduction of innovative stretch fabric in their iconic pants, enhancing comfort and performance while instilling confidence and style. With a similar philosophy for men’s fashion, Theory provides expertly tailored, highly functional clothing designed to transform the way individuals feel, work, and live.

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Theory short-sleeve linen button-up shirt with chest pocket and point collar, in a standard fit.Theory short-sleeve linen button-up shirt with chest pocket and point collar, in a standard fit.
Theory
Irving Short Sleeve Shirt in Dark Rainstorm Sale price$349
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Short Sleeve Knitted Tee in White MultiShort Sleeve Knitted Tee in White Multi
Theory
Short Sleeve Knitted Tee in White Multi Sale price$349
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Men's open-collar polo shirt in a breathable cotton-linen blend, featuring a standard fit and short sleeves, ideal for smart-casual summer outfits.Men's open-collar polo shirt in a breathable cotton-linen blend, featuring a standard fit and short sleeves, ideal for smart-casual summer outfits.
Theory
Brenan Knitted Polo in Baltic Sale price$349
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Camp Collar Shirt in BalticCamp Collar Shirt in Baltic
Theory
Camp Collar Shirt in Baltic Sale price$399
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Camp Collar Shirt in ChinoCamp Collar Shirt in Chino
Theory
Camp Collar Shirt in Chino Sale price$399
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Chambers Blazer by Theory, crafted from luxurious Italian virgin wool and Lycra Spandex. Features a structured fit, classic notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined, wrinkle-resistant, and moisture-controlling fabric, perfect for both professional and casual wearChambers Blazer by Theory, crafted from luxurious Italian virgin wool and Lycra Spandex. Features a structured fit, classic notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined, wrinkle-resistant, and moisture-controlling fabric, perfect for both professional and casual wear
Theory
Chambers Blazer in Black Sale price$1,099
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Mayer Trouser by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features straight slim leg with subtle pressed creases, side slip pockets, back welt pockets, and hook-and-zip closure. Wrinkle-resistant and moisture-controlling fabric for all-day polishMayer Trouser by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features straight slim leg with subtle pressed creases, side slip pockets, back welt pockets, and hook-and-zip closure. Wrinkle-resistant and moisture-controlling fabric for all-day polish
Theory
Mayer Trouser in Black Sale price$499
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Chambers Blazer by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features structured tailoring with notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined with two interior pockets, wrinkle-resistant and moisture-controlling fabric.Chambers Blazer by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features structured tailoring with notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined with two interior pockets, wrinkle-resistant and moisture-controlling fabric.
Theory
Chambers Blazer in Charcoal Sale price$1,099
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Mayer Trouser in CharcoalMayer Trouser in Charcoal
Theory
Mayer Trouser in Charcoal Sale price$499
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Theory Zaine Pant in Baltic, featuring a slim-straight leg, mid-rise fit, and crafted from bi-stretch twill for lasting shape and comfort. Made from a sustainable blend of recycled nylon and organic cotton.Theory Zaine Pant in Baltic, featuring a slim-straight leg, mid-rise fit, and crafted from bi-stretch twill for lasting shape and comfort. Made from a sustainable blend of recycled nylon and organic cotton.
Theory
Mens Woven Pants in Baltic Sale price$489
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Theory Zaine Pant in New Sand, featuring a slim-straight leg, mid-rise fit, and bi-stretch twill fabric for all-day comfort. Made from a sustainable blend of recycled nylon and organic cotton.Theory Zaine Pant in New Sand, featuring a slim-straight leg, mid-rise fit, and bi-stretch twill fabric for all-day comfort. Made from a sustainable blend of recycled nylon and organic cotton.
Theory
Mens Woven Pants in New Sand Sale price$489
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Men's Theory Sand Melange Woven Jacket, offering a sleek design, comfortable fit, and sophisticated style.Men's Theory Sand Melange Woven Jacket, offering a sleek design, comfortable fit, and sophisticated style.
Theory
Mens Woven Jacket in Sand Melange Sale price$1,099
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Mens Woven Pants in Sand MelangeMens Woven Pants in Sand Melange
Theory
Mens Woven Pants in Sand Melange Sale price$499
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Save $200*FINAL SALE* Irving Relaxed Linen Shirt in Dark Olive*FINAL SALE* Irving Relaxed Linen Shirt in Dark Olive
Theory
*FINAL SALE* Irving Relaxed Linen Shirt in Dark Olive Sale price$200 Regular price$399
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Save $150*FINAL SALE* Curtis Short in Plush*FINAL SALE* Curtis Short in Plush
Theory
*FINAL SALE* Curtis Short in Plush Sale price$150 Regular price$299
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Save $550Sophisticated woven jacket with a classic design, offering both warmth and style.Sophisticated woven jacket with a classic design, offering both warmth and style.
Theory
*FINAL SALE* Mens Woven Jacket in Dark Olive Sale price$550 Regular price$1,099
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Save $550*FINAL SALE* Clinton Blazer in Tapir*FINAL SALE* Clinton Blazer in Tapir
Theory
*FINAL SALE* Clinton Blazer in Tapir Sale price$550 Regular price$1,099
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Save $150*FINAL SALE* Curtis Short in Tapir*FINAL SALE* Curtis Short in Tapir
Theory
*FINAL SALE* Curtis Short in Tapir Sale price$150 Regular price$299
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Save $550*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green
Theory
*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green Sale price$550 Regular price$1,099
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Save $150*FINAL SALE* Curtis Short in Balsam Green*FINAL SALE* Curtis Short in Balsam Green
Theory
*FINAL SALE* Curtis Short in Balsam Green Sale price$150 Regular price$299
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Save $200*FINAL SALE* Curtis Pants in Balsam Green*FINAL SALE* Curtis Pants in Balsam Green
Theory
*FINAL SALE* Curtis Pants in Balsam Green Sale price$200 Regular price$399
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Save $150*FINAL SALE* Curtis Short in Sargasso
Theory
*FINAL SALE* Curtis Short in Sargasso Sale price$150 Regular price$299
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Save $550Theory Clinton Blazer in Good Linen, featuring a semi-constructed two-button design, notch lapels, and flap pockets. Breathable, lightweight, and made with sustainable stretch linen for all-day comfort.Theory Clinton Blazer in Good Linen, featuring a semi-constructed two-button design, notch lapels, and flap pockets. Breathable, lightweight, and made with sustainable stretch linen for all-day comfort.
Theory
*FINAL SALE* Mens Woven Jacket in Space Sale price$550 Regular price$1,099
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Save $150*FINAL SALE* Curtis Short in Black
Theory
*FINAL SALE* Curtis Short in Black Sale price$150 Regular price$299
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Save $150*FINAL SALE* Curtis Short in Space*FINAL SALE* Curtis Short in Space
Theory
*FINAL SALE* Curtis Short in Space Sale price$150 Regular price$299
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Save $200*FINAL SALE* Curtis Pants in Sargasso
Theory
*FINAL SALE* Curtis Pants in Sargasso Sale price$200 Regular price$399
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Save $165*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus
Theory
*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus Sale price$165 Regular price$329
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Save $165*FINAL SALE* Jaipur Eco Breach Crew Sweater in Light Plum*FINAL SALE* Jaipur Eco Breach Crew Sweater in Light Plum
Theory
*FINAL SALE* Jaipur Eco Breach Crew Sweater in Light Plum Sale price$165 Regular price$329
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Save $200*FINAL SALE* Curtis Trainer in Fossil*FINAL SALE* Curtis Trainer in Fossil
Theory
*FINAL SALE* Curtis Trainer in Fossil Sale price$200 Regular price$399
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Save $550*FINAL SALE* Clinton Jacket in Smoke*FINAL SALE* Clinton Jacket in Smoke
Theory
*FINAL SALE* Clinton Jacket in Smoke Sale price$550 Regular price$1,099
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Save $450*FINAL SALE* Clinton Blazer in Sargasso
Theory
*FINAL SALE* Clinton Blazer in Sargasso Sale price$450 Regular price$899
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Save $550ALT text: Unstructured Blazer in stretch linen with two-button front, notch lapels, and flap pockets.*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat
Theory
*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat Sale price$550 Regular price$1,099
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Save $515ALT text: Tailored jacket with notched lapels, button cuffs, and flap pockets in a stretch slubbed fabric.*FINAL SALE* Clinton Eco Crunch in Space
Theory
*FINAL SALE* Clinton Eco Crunch in Space Sale price$515 Regular price$1,029
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Save $200*FINAL SALE* Curtis Pants in Space*FINAL SALE* Curtis Pants in Space
Theory
*FINAL SALE* Curtis Pants in Space Sale price$200 Regular price$399
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Save $225Theory Irving Relaxed Linen Shirt in Baltic navy. Classic point collar, button-front closure, and adjustable cuffs. Made from breathable, EU-grown flax linen for lightweight comfort and versatility.Theory Irving Relaxed Linen Shirt in Baltic navy. Classic point collar, button-front closure, and adjustable cuffs. Made from breathable, EU-grown flax linen for lightweight comfort and versatility.
Theory
*FINAL SALE* Mens Linen Shirt in Baltic Sale price$225 Regular price$449
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Save $550Theory Clinton Blazer in Good Linen, featuring a semi-constructed two-button design, notch lapels, and flap pockets. Breathable, lightweight, and made with sustainable stretch linen for all-day comfort.Theory Clinton Blazer in Good Linen, featuring a semi-constructed two-button design, notch lapels, and flap pockets. Breathable, lightweight, and made with sustainable stretch linen for all-day comfort.
Theory
*FINAL SALE* Mens Woven Jacket in Sand Sale price$550 Regular price$1,099
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Save $125*FINAL SALE* Damian Short Sleeve Tee in Baltic*FINAL SALE* Damian Short Sleeve Tee in Baltic
Theory
*FINAL SALE* Damian Short Sleeve Tee in Baltic Sale price$125 Regular price$249
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Save $75*FINAL SALE* Precise Tee in Luxe Cotton in Light Plum*FINAL SALE* Precise Tee in Luxe Cotton in Light Plum
Theory
*FINAL SALE* Precise Tee in Luxe Cotton in Light Plum Sale price$75 Regular price$149
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Save $150*FINAL SALE* Zaine Short in Vapor*FINAL SALE* Zaine Short in Vapor
Theory
*FINAL SALE* Zaine Short in Vapor Sale price$150 Regular price$299
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