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THEORY

Theory is a contemporary fashion brand founded in 1997 in New York, celebrated for its minimalist, modern aesthetic. Known for its sophisticated and versatile clothing, Theory emphasises fit, craftsmanship, and innovative fabrics, offering timeless pieces that remain relevant season after season.

The brand revolutionised American women's fashion with the introduction of innovative stretch fabric in their iconic pants, enhancing comfort and performance while instilling confidence and style. With a similar philosophy for men’s fashion, Theory provides expertly tailored, highly functional clothing designed to transform the way individuals feel, work, and live.

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Irving Short Sleeve Shirt in Dark OliveIrving Short Sleeve Shirt in Dark Olive
Theory
Irving Short Sleeve Shirt in Dark Olive Sale price$349
Colour
Irving Short Sleeve Shirt in CarbonIrving Short Sleeve Shirt in Carbon
Theory
Irving Short Sleeve Shirt in Carbon Sale price$349
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Irving Short Sleeve Shirt in Dark RainstormIrving Short Sleeve Shirt in Dark Rainstorm
Theory
Irving Short Sleeve Shirt in Dark Rainstorm Sale price$349
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Short Sleeve Knitted Tee in White MultiShort Sleeve Knitted Tee in White Multi
Theory
Short Sleeve Knitted Tee in White Multi Sale price$349
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Men's open-collar polo shirt in a breathable cotton-linen blend, featuring a standard fit and short sleeves, ideal for smart-casual summer outfits.Brenan Knitted Polo in Baltic
Theory
Brenan Knitted Polo in Baltic Sale price$349
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Men’s short-sleeve linen cotton blend shirt with spread collar and button-front closure, lightweight Italian knit.Men’s Theory short-sleeve linen cotton blend shirt with spread collar and button-front closure, lightweight Italian knit.
Theory
Short Sleeve Button Down Shirt in Orchard Sale price$399
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Brenan Knitted Polo in OrchardBrenan Knitted Polo in Orchard
Theory
Brenan Knitted Polo in Orchard Sale price$349
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Camp Collar Shirt in BalticCamp Collar Shirt in Baltic
Theory
Camp Collar Shirt in Baltic Sale price$399
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Camp Collar Shirt in ChinoCamp Collar Shirt in Chino
Theory
Camp Collar Shirt in Chino Sale price$399
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Chambers Blazer by Theory, crafted from luxurious Italian virgin wool and Lycra Spandex. Features a structured fit, classic notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined, wrinkle-resistant, and moisture-controlling fabric, perfect for both professional and casual wearChambers Blazer by Theory, crafted from luxurious Italian virgin wool and Lycra Spandex. Features a structured fit, classic notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined, wrinkle-resistant, and moisture-controlling fabric, perfect for both professional and casual wear
Theory
Chambers Blazer in Black Sale price$1,099
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Mayer Trouser by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features straight slim leg with subtle pressed creases, side slip pockets, back welt pockets, and hook-and-zip closure. Wrinkle-resistant and moisture-controlling fabric for all-day polishMayer Trouser by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features straight slim leg with subtle pressed creases, side slip pockets, back welt pockets, and hook-and-zip closure. Wrinkle-resistant and moisture-controlling fabric for all-day polish
Theory
Mayer Trouser in Black Sale price$499
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Chambers Blazer by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features structured tailoring with notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined with two interior pockets, wrinkle-resistant and moisture-controlling fabric.Chambers Blazer by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features structured tailoring with notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined with two interior pockets, wrinkle-resistant and moisture-controlling fabric.
Theory
Chambers Blazer in Charcoal Sale price$1,099
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Mayer Trouser in CharcoalMayer Trouser in Charcoal
Theory
Mayer Trouser in Charcoal Sale price$499
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Save $245Theory Zaine Pant in Baltic, featuring a slim-straight leg, mid-rise fit, and crafted from bi-stretch twill for lasting shape and comfort. Made from a sustainable blend of recycled nylon and organic cotton.Theory Zaine Pant in Baltic, featuring a slim-straight leg, mid-rise fit, and crafted from bi-stretch twill for lasting shape and comfort. Made from a sustainable blend of recycled nylon and organic cotton.
Theory
*FINAL SALE* Mens Woven Pants in Baltic Sale price$245 Regular price$489
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Save $245Theory Zaine Pant in New Sand, featuring a slim-straight leg, mid-rise fit, and bi-stretch twill fabric for all-day comfort. Made from a sustainable blend of recycled nylon and organic cotton.Theory Zaine Pant in New Sand, featuring a slim-straight leg, mid-rise fit, and bi-stretch twill fabric for all-day comfort. Made from a sustainable blend of recycled nylon and organic cotton.
Theory
*FINAL SALE* Mens Woven Pants in New Sand Sale price$245 Regular price$489
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Men's Theory Sand Melange Woven Jacket, offering a sleek design, comfortable fit, and sophisticated style.Men's Theory Sand Melange Woven Jacket, offering a sleek design, comfortable fit, and sophisticated style.
Theory
Mens Woven Jacket in Sand Melange Sale price$1,099
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Mens Woven Pants in Sand MelangeMens Woven Pants in Sand Melange
Theory
Mens Woven Pants in Sand Melange Sale price$499
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Save $239*FINAL SALE* Curtis Short in Plush*FINAL SALE* Curtis Short in Plush
Theory
*FINAL SALE* Curtis Short in Plush Sale price$60 Regular price$299
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Save $879Sophisticated woven jacket with a classic design, offering both warmth and style.Sophisticated woven jacket with a classic design, offering both warmth and style.
Theory
*FINAL SALE* Mens Woven Jacket in Dark Olive Sale price$220 Regular price$1,099
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Save $879*FINAL SALE* Clinton Blazer in Tapir*FINAL SALE* Clinton Blazer in Tapir
Theory
*FINAL SALE* Clinton Blazer in Tapir Sale price$220 Regular price$1,099
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Save $239*FINAL SALE* Curtis Short in Tapir*FINAL SALE* Curtis Short in Tapir
Theory
*FINAL SALE* Curtis Short in Tapir Sale price$60 Regular price$299
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Save $879*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green
Theory
*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green Sale price$220 Regular price$1,099
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Save $239*FINAL SALE* Curtis Short in Balsam Green*FINAL SALE* Curtis Short in Balsam Green
Theory
*FINAL SALE* Curtis Short in Balsam Green Sale price$60 Regular price$299
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Save $319*FINAL SALE* Curtis Pants in Balsam Green*FINAL SALE* Curtis Pants in Balsam Green
Theory
*FINAL SALE* Curtis Pants in Balsam Green Sale price$80 Regular price$399
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Save $239*FINAL SALE* Curtis Short in Sargasso
Theory
*FINAL SALE* Curtis Short in Sargasso Sale price$60 Regular price$299
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Save $239*FINAL SALE* Curtis Short in Space*FINAL SALE* Curtis Short in Space
Theory
*FINAL SALE* Curtis Short in Space Sale price$60 Regular price$299
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Save $319*FINAL SALE* Curtis Pants in Sargasso
Theory
*FINAL SALE* Curtis Pants in Sargasso Sale price$80 Regular price$399
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Save $263*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus
Theory
*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus Sale price$66 Regular price$329
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Save $319*FINAL SALE* Curtis Trainer in Fossil*FINAL SALE* Curtis Trainer in Fossil
Theory
*FINAL SALE* Curtis Trainer in Fossil Sale price$80 Regular price$399
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Save $879*FINAL SALE* Clinton Jacket in Smoke*FINAL SALE* Clinton Jacket in Smoke
Theory
*FINAL SALE* Clinton Jacket in Smoke Sale price$220 Regular price$1,099
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Save $199*FINAL SALE* Ryder Long Sleeve T-Shirt in Fossil*FINAL SALE* Ryder Long Sleeve T-Shirt in Fossil
Theory
*FINAL SALE* Ryder Long Sleeve T-Shirt in Fossil Sale price$50 Regular price$249
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On sale*FINAL SALE* Curtis Short in Plush
Theory
*FINAL SALE* Curtis Short in Plush Sale priceFrom $60 Regular price$299
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Save $879Theory Clinton Blazer in Good Linen, featuring a semi-constructed two-button design, notch lapels, and flap pockets. Breathable, lightweight, and made with sustainable stretch linen for all-day comfort.Theory Clinton Blazer in Good Linen, featuring a semi-constructed two-button design, notch lapels, and flap pockets. Breathable, lightweight, and made with sustainable stretch linen for all-day comfort.
Theory
*FINAL SALE* Mens Woven Jacket in Sand Sale price$220 Regular price$1,099
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Save $239*FINAL SALE* Zaine Short in Vapor*FINAL SALE* Zaine Short in Vapor
Theory
*FINAL SALE* Zaine Short in Vapor Sale price$60 Regular price$299
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