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THEORY

Theory is a contemporary fashion brand founded in 1997 in New York, celebrated for its minimalist, modern aesthetic. Known for its sophisticated and versatile clothing, Theory emphasises fit, craftsmanship, and innovative fabrics, offering timeless pieces that remain relevant season after season.

The brand revolutionised American women's fashion with the introduction of innovative stretch fabric in their iconic pants, enhancing comfort and performance while instilling confidence and style. With a similar philosophy for men’s fashion, Theory provides expertly tailored, highly functional clothing designed to transform the way individuals feel, work, and live.

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Mayer Trouser in Charcoal Sale price$250 Regular price$499
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Chambers Blazer in Charcoal Sale price$550 Regular price$1,099
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Short Sleeve Knitted Tee in White Multi Sale price$175 Regular price$349
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Mens Woven Jacket in Sand Melange Sale price$550 Regular price$1,099
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Mens Woven Pants in Sand Melange Sale price$250 Regular price$499
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Curtis Short in Space Sale price$150 Regular price$299
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Save 50%Curtis Pants in Sargasso
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Curtis Pants in Sargasso Sale price$200 Regular price$399
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Curtis Pants in Plush Sale price$200 Regular price$399
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Short Sleeve Button Down Shirt in Orchard Sale price$200 Regular price$399
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Brenan Knitted Polo in Orchard Sale price$175 Regular price$349
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Curtis Drawstring Pant in Smoke Sale price$200 Regular price$399
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