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THEORY

Theory is a contemporary fashion brand founded in 1997 in New York, celebrated for its minimalist, modern aesthetic. Known for its sophisticated and versatile clothing, Theory emphasises fit, craftsmanship, and innovative fabrics, offering timeless pieces that remain relevant season after season.

The brand revolutionised American women's fashion with the introduction of innovative stretch fabric in their iconic pants, enhancing comfort and performance while instilling confidence and style. With a similar philosophy for men’s fashion, Theory provides expertly tailored, highly functional clothing designed to transform the way individuals feel, work, and live.

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Short Sleeve Knitted Tee in White MultiShort Sleeve Knitted Tee in White Multi
Theory
Short Sleeve Knitted Tee in White Multi Sale price$349
Colour
Men's open-collar polo shirt in a breathable cotton-linen blend, featuring a standard fit and short sleeves, ideal for smart-casual summer outfits.Brenan Knitted Polo in Baltic
Theory
Brenan Knitted Polo in Baltic Sale price$349
Colour
Men’s short-sleeve linen cotton blend shirt with spread collar and button-front closure, lightweight Italian knit.Men’s Theory short-sleeve linen cotton blend shirt with spread collar and button-front closure, lightweight Italian knit.
Theory
Short Sleeve Button Down Shirt in Orchard Sale price$399
Colour
Brenan Knitted Polo in OrchardBrenan Knitted Polo in Orchard
Theory
Brenan Knitted Polo in Orchard Sale price$349
Colour
Camp Collar Shirt in BalticCamp Collar Shirt in Baltic
Theory
Camp Collar Shirt in Baltic Sale price$399
Colour
Camp Collar Shirt in ChinoCamp Collar Shirt in Chino
Theory
Camp Collar Shirt in Chino Sale price$399
Colour
Chambers Blazer by Theory, crafted from luxurious Italian virgin wool and Lycra Spandex. Features a structured fit, classic notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined, wrinkle-resistant, and moisture-controlling fabric, perfect for both professional and casual wearChambers Blazer by Theory, crafted from luxurious Italian virgin wool and Lycra Spandex. Features a structured fit, classic notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined, wrinkle-resistant, and moisture-controlling fabric, perfect for both professional and casual wear
Theory
Chambers Blazer in Black Sale price$1,099
Colour
Mayer Trouser by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features straight slim leg with subtle pressed creases, side slip pockets, back welt pockets, and hook-and-zip closure. Wrinkle-resistant and moisture-controlling fabric for all-day polishMayer Trouser by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features straight slim leg with subtle pressed creases, side slip pockets, back welt pockets, and hook-and-zip closure. Wrinkle-resistant and moisture-controlling fabric for all-day polish
Theory
Mayer Trouser in Black Sale price$499
Colour
Chambers Blazer by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features structured tailoring with notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined with two interior pockets, wrinkle-resistant and moisture-controlling fabric.Chambers Blazer by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features structured tailoring with notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined with two interior pockets, wrinkle-resistant and moisture-controlling fabric.
Theory
Chambers Blazer in Charcoal Sale price$1,099
Colour
Mayer Trouser in CharcoalMayer Trouser in Charcoal
Theory
Mayer Trouser in Charcoal Sale price$499
Colour
Men's Theory Sand Melange Woven Jacket, offering a sleek design, comfortable fit, and sophisticated style.Men's Theory Sand Melange Woven Jacket, offering a sleek design, comfortable fit, and sophisticated style.
Theory
Mens Woven Jacket in Sand Melange Sale price$1,099
Colour
Mens Woven Pants in Sand MelangeMens Woven Pants in Sand Melange
Theory
Mens Woven Pants in Sand Melange Sale price$499
Colour

EXPRESS SHIPPING

Worldwide shipping and returns.

COMPLIMENTARY ALTERATIONS

Available instore.

GIFT WRAPPING

Complimentary gift wrapping.

INSTORE STYLING SESSIONS

Our stylists will work with you to ensure you feel comfortable, confident and inspired.