Login

Country

Cart

Your cart is empty

THEORY

Theory is a contemporary fashion brand founded in 1997 in New York, celebrated for its minimalist, modern aesthetic. Known for its sophisticated and versatile clothing, Theory emphasises fit, craftsmanship, and innovative fabrics, offering timeless pieces that remain relevant season after season.

The brand revolutionised American women's fashion with the introduction of innovative stretch fabric in their iconic pants, enhancing comfort and performance while instilling confidence and style. With a similar philosophy for men’s fashion, Theory provides expertly tailored, highly functional clothing designed to transform the way individuals feel, work, and live.

Sort by

Filters

Save 80%*FINAL SALE* Irving Short Sleeve Shirt in Carbon*FINAL SALE* Irving Short Sleeve Shirt in Carbon
Theory
*FINAL SALE* Irving Short Sleeve Shirt in Carbon Sale price$70 Regular price$349
Colour
Save 80%*FINAL SALE* Irving Short Sleeve Shirt in Dark Rainstorm*FINAL SALE* Irving Short Sleeve Shirt in Dark Rainstorm
Theory
*FINAL SALE* Irving Short Sleeve Shirt in Dark Rainstorm Sale price$70 Regular price$349
Colour
Short Sleeve Knitted Tee in White MultiShort Sleeve Knitted Tee in White Multi
Theory
Short Sleeve Knitted Tee in White Multi Sale price$349
Colour
Men's open-collar polo shirt in a breathable cotton-linen blend, featuring a standard fit and short sleeves, ideal for smart-casual summer outfits.Brenan Knitted Polo in Baltic
Theory
Brenan Knitted Polo in Baltic Sale price$349
Colour
Men’s short-sleeve linen cotton blend shirt with spread collar and button-front closure, lightweight Italian knit.Men’s Theory short-sleeve linen cotton blend shirt with spread collar and button-front closure, lightweight Italian knit.
Theory
Short Sleeve Button Down Shirt in Orchard Sale price$399
Colour
Brenan Knitted Polo in OrchardBrenan Knitted Polo in Orchard
Theory
Brenan Knitted Polo in Orchard Sale price$349
Colour
Camp Collar Shirt in BalticCamp Collar Shirt in Baltic
Theory
Camp Collar Shirt in Baltic Sale price$399
Colour
Camp Collar Shirt in ChinoCamp Collar Shirt in Chino
Theory
Camp Collar Shirt in Chino Sale price$399
Colour
Chambers Blazer by Theory, crafted from luxurious Italian virgin wool and Lycra Spandex. Features a structured fit, classic notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined, wrinkle-resistant, and moisture-controlling fabric, perfect for both professional and casual wearChambers Blazer by Theory, crafted from luxurious Italian virgin wool and Lycra Spandex. Features a structured fit, classic notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined, wrinkle-resistant, and moisture-controlling fabric, perfect for both professional and casual wear
Theory
Chambers Blazer in Black Sale price$1,099
Colour
Mayer Trouser by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features straight slim leg with subtle pressed creases, side slip pockets, back welt pockets, and hook-and-zip closure. Wrinkle-resistant and moisture-controlling fabric for all-day polishMayer Trouser by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features straight slim leg with subtle pressed creases, side slip pockets, back welt pockets, and hook-and-zip closure. Wrinkle-resistant and moisture-controlling fabric for all-day polish
Theory
Mayer Trouser in Black Sale price$499
Colour
Chambers Blazer by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features structured tailoring with notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined with two interior pockets, wrinkle-resistant and moisture-controlling fabric.Chambers Blazer by Theory, crafted from medium-weight Italian virgin wool and Lycra Spandex. Features structured tailoring with notch lapels, chest and flap pockets, and buttoned cuffs. Fully lined with two interior pockets, wrinkle-resistant and moisture-controlling fabric.
Theory
Chambers Blazer in Charcoal Sale price$1,099
Colour
Mayer Trouser in CharcoalMayer Trouser in Charcoal
Theory
Mayer Trouser in Charcoal Sale price$499
Colour
Save 80%Theory Zaine Pant in Baltic, featuring a slim-straight leg, mid-rise fit, and crafted from bi-stretch twill for lasting shape and comfort. Made from a sustainable blend of recycled nylon and organic cotton.Theory Zaine Pant in Baltic, featuring a slim-straight leg, mid-rise fit, and crafted from bi-stretch twill for lasting shape and comfort. Made from a sustainable blend of recycled nylon and organic cotton.
Theory
*FINAL SALE* Mens Woven Pants in Baltic Sale price$98 Regular price$489
Colour
Men's Theory Sand Melange Woven Jacket, offering a sleek design, comfortable fit, and sophisticated style.Men's Theory Sand Melange Woven Jacket, offering a sleek design, comfortable fit, and sophisticated style.
Theory
Mens Woven Jacket in Sand Melange Sale price$1,099
Colour
Mens Woven Pants in Sand MelangeMens Woven Pants in Sand Melange
Theory
Mens Woven Pants in Sand Melange Sale price$499
Colour
Save 80%*FINAL SALE* Curtis Short in Tapir*FINAL SALE* Curtis Short in Tapir
Theory
*FINAL SALE* Curtis Short in Tapir Sale price$60 Regular price$299
Colour
Save 80%*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green
Theory
*FINAL SALE* Clinton Eco Crunch Linen Blend Double-Breasted Sport Coat in Balsam Green Sale price$220 Regular price$1,099
Colour
Save 80%*FINAL SALE* Curtis Short in Space*FINAL SALE* Curtis Short in Space
Theory
*FINAL SALE* Curtis Short in Space Sale price$60 Regular price$299
Colour
Save 80%*FINAL SALE* Curtis Pants in Sargasso
Theory
*FINAL SALE* Curtis Pants in Sargasso Sale price$80 Regular price$399
Colour
Save 80%*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus
Theory
*FINAL SALE* Jaipur Eco Breach Crew Sweater in Stratus Sale price$66 Regular price$329
Colour
Save 80%ALT text: Unstructured Blazer in stretch linen with two-button front, notch lapels, and flap pockets.*FINAL SALE* Clinton Blazer in Space
Theory
*FINAL SALE* Clinton Blazer in Space Sale price$220 Regular price$1,099
Colour
Save 80%Theory Clinton Blazer in Good Linen, featuring a semi-constructed two-button design, notch lapels, and flap pockets. Breathable, lightweight, and made with sustainable stretch linen for all-day comfort.Theory Clinton Blazer in Good Linen, featuring a semi-constructed two-button design, notch lapels, and flap pockets. Breathable, lightweight, and made with sustainable stretch linen for all-day comfort.
Theory
*FINAL SALE* Mens Woven Jacket in Sand Sale price$220 Regular price$1,099
Colour