MAN OF THE MONTH: Benjamin Schultz

Every month we hand the mic to someone that’s making their mark, in the community and beyond.

This month it’s Benjamin Schultz, General Manager of Rolls-Royce Motor Cars Brisbane. Second-generation car man, storyteller for one of the world’s most iconic brands and a guy who knows a good long lunch when he sees one. We sat down with him to talk business, style and what’s next on the bucket list.

1. Your grandfather was a car dealer and you wanted to be just like him. What's the biggest thing he taught you about people that you still use today?

My grandfather was a footballer turned car dealer in Melbourne in the 1950s to 80’s. He was incredibly charming, quick-witted and, above all, a genuine people person. He worked hard, but he also knew how to have fun and make people feel valued. Growing up, I simply wanted to be like him.

The biggest lesson he taught me was that business is ultimately about relationships. People remember how you make them feel. If you genuinely care about people, invest in those relationships and enjoy the journey, success tends to follow.

2. You call yourself a storyteller for the brand. What does that conversation actually look like the first time you meet a client?

The reality is nobody needs a Rolls-Royce. It's often the culmination of years of hard work, success and achievement. My role isn't to sell a car, it's to help bring that dream to life.

When I first meet a client, the conversation is rarely about price or specifications. It's about understanding their story and sharing the story behind ours. We talk about the craftspeople, designers, engineers, and artists who create these remarkable motor cars by hand. We explore what inspires them and what inspires the client. The most rewarding part is helping to create something deeply personal and then being part of that journey from the very beginning through to delivery.

3. Has being around Rolls-Royce every day changed how you think about quality, both in cars and in what you wear?

Absolutely.

Being around Rolls-Royce has reinforced the idea that true luxury isn't about excess. It's about craftsmanship, authenticity and longevity. I'm also far more conscious of where products come from, how they're made and the sustainability behind them.

Whether it's a motor car or a piece of clothing, I appreciate products that have a story, are built to last and have been created with genuine care and attention to detail.

4. We styled you in Calexico Man for the shoot. What was your favourite piece, and would you actually wear it to work?

I haven't really been a jeans guy for a number of years, but those Jacob Cohën jeans have completely converted me.

The other standout was the lightweight blazer. It gives you a polished business look while being incredibly practical. It's the sort of piece you can roll up, put in your suitcase and wear straight off a flight. That's exactly the kind of versatility I look for, so yes, I'd happily wear it to work.

5. Where's your go-to in Brisbane for a long lunch, and what are you wearing to it?

There are a few favourites, but you can never go wrong with Penelope or Cru for a long lunch. More recently, I've also had some fantastic afternoons at Greenhouse in Newstead.

As for what I'm wearing, I'd describe my style as quiet luxury. Comfort comes first, but I still like things to feel refined and well considered. Relaxed tailoring, great fabrics and pieces that don't need to shout.

6. When you get the chance to escape, where are you going and what's in the bag?

I struggle to sit still for too long, so weekends usually involve some sort of adventure.

I recently returned from a skiing trip to Queenstown, and my next trip is to Goodwood in the UK, the home of Rolls-Royce. I'll be undertaking a programme called Inside Rolls-Royce, spending time with our designers, engineers and craftspeople and learning even more about the incredible work that goes into creating these motor cars. I'm genuinely excited about it.

As for what's in the bag, I'm a practical packer: business attire, gym clothes, something for the pub and something formal. You never know where an invitation might take you.

 Benjamin is wearing the:

There's a reason Benjamin talks about cars the way most people talk about art. For him, the sale was never really the point, the relationship was. That's shown in every Rolls-Royce he's helped deliver since.

He calls himself a storyteller, and it shows. Every client conversation starts with their story before it ever gets to the car. It's the same instinct that shows up in how he dresses, understated, well made, nothing shouting for attention.

Whether he's on the showroom floor in Newstead, at Greenhouse for a long lunch, or heading to Goodwood to spend time with the people who build these cars by hand, Benjamin moves through it all the same way, present, considered and genuinely curious. Follow along at @rollsroycebrisbane.

Check out Benjamin's collection here!